Automakers smash sales records |

Automakers smash sales records

Automobilka Škoda Auto (ilustrační foto)
Automobilka Škoda Auto (ilustrační foto)

Jaroslav Matějka

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The manufacturers’ success was, however, clouded by warped 2014 statistics caused by the deliberate domestic registration of vehicles bound for subsequent export.

The automotive industry went through several lean years, but things are picking up again. New vehicle sales grew by 16.7 percent year on year in 2014 to reach a total of 192,314. Škoda was once again the most popular make, with a market share of more than 30 percent. Representatives of the Automobile Importers Association [SDA], who provided the data, noted that following its five-percent dip in 2013 the market had recovered and returned to growth in 2014. The new vehicle sales recorded for 2013 were just shy of 165,000 vehicles.

“Since last July, we have seen the best monthly results on record,” said SDA Secretary Pavel Tunkl, adding that the result for the entire year of 2014 was also record-breaking.

The highest number of new car registrations in the Czech Republic was recorded by Škoda, with Hyundai and Volkswagen in second and third place. The best sellers were three models made by Mladá Boleslav- based Škoda: the new Octavia model, the Rapid and the slowly ageing Fabia. The next most popular were the Volkswagen Golf and the Hyundai i30.

In terms of size, buyers in the Czech Republic demonstrated the greatest appetite for C-segment vehicles, i.e. the third smallest segment, or ‘small family cars’.

These accounted for onequarter of all sales, followed by small cars and off-road vehicles. E-segment vehicles, i.e. executive cars that are either full-size or mid-size luxury vehicles, attracted the least interest.

“For the first time in the history of its vehicle manufacturing, Škoda, in 2014, manufactured and sold one million cars in a single year. Our product offensive is set to continue. In early 2015, we will market the third-generation hatchback Fabia Combi
followed by a new generation Superb,” said Luboš Vlček, head of Škoda’s sales organisation, while commenting on the automaker’s success. A black mark on last year’s vehicle sales statistical data set once again came from deliberate domestic
registrations of vehicles that subsequently left the country within three months. The practice skewed the figures considerably.

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